How Retailers Can Drive Chemical Safety Improvements Faster Than Regulation


How Retailers Can Drive Chemical Safety Improvements Faster Than Regulation

A report card called “Who’s Minding the Store?” evaluated the chemical safety policies of 43 major retail chains with more than 190,000 stores across the US and Canada. Seven of those chains had made significant improvements in their policies: Albertsons, Best Buy, Costco, CVS Health, The Home Depot, Target, and Walmart among them. The other 36 hadn’t.

That’s the state of chemical safety in retail: a small group of large players responding to regulatory and consumer pressure, while most of the sector operates on policies that haven’t been meaningfully examined.

What “Chemical Pollution in Retail” Actually Means

The chemicals at issue in retail aren’t just industrial pollutants from manufacturing. They’re in the products on shelves: phthalates in children’s toys and personal care products, PFAS (per- and polyfluoroalkyl substances) in food packaging, formaldehyde in pressed wood furniture and some textiles, volatile organic compounds in paints and adhesives.

These chemicals reach consumers in finished products. They reach workers in manufacturing facilities at higher concentrations. They reach communities near industrial sites where they’re produced. The supply chain distributes the exposure along its full length.

The EPA has regulated some of these chemicals (banning phthalates in baby products, restricting PFAS in food packaging), but the Toxic Substances Control Act has historically required the EPA to prove harm before restricting a chemical, a process that can take decades for any single compound. The EU’s REACH regulation operates on the opposite precautionary principle: manufacturers must demonstrate safety before use.

The gap between US and EU chemical regulation isn’t a technical disagreement. It’s a question of who bears the burden of proof — the manufacturer claiming a chemical is safe, or the regulator trying to prove it isn’t.

Chemical safety testing and regulation in retail products

How Retailers Drive Change

Retailers occupy a unique position in the chemical safety system. They don’t manufacture products, but they control what gets sold — which means their purchasing and policy decisions can drive chemical changes faster than regulatory processes.

The Safer Chemicals Healthy Families campaign’s “Mind the Store” initiative specifically targets retailers because the leverage is there. When Target or CVS sets a restricted substances list for their private label products and supplier requirements, the suppliers that want those contracts have to comply.

The “Who’s Minding the Store” report evaluated retailers on whether they have restricted substances lists, whether they apply those lists to all products or only some, whether they disclose their policies publicly, and whether they have timelines for phase-out of specific hazardous chemicals. Proactive transparency, publicly committing to policies before being required to, is what separates retailers who are genuinely leading from those who are managing optics.

The Practical Path for Retailers

The practical sequence: start with a restricted substances list covering the highest-priority categories (PFAS, phthalates, formaldehyde, heavy metals like lead and cadmium). Apply that list to private label and owned-brand products first, where you have direct leverage. Extend the requirement to supplier products as a condition of contract renewal.

Certification programs exist that do the verification work. OEKO-TEX Standard 100 certifies textiles have been tested for harmful substances. GreenGuard certification covers building materials and products for low chemical emissions. NSF/ANSI 305 covers products with natural/organic claims in personal care.

The point isn’t zero chemicals — all products contain chemicals. The point is traceability and the capacity to identify and phase out hazardous ones on a reasonable timeline.

P.S. The Safer Chemicals Healthy Families database publishes current retailer scorecards. It’s worth checking where your preferred retailers stand before assuming their policies are adequate.